REAL soft swim!

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Introducing the NEW! Mama by Aerie™ Collection

Calling all mamas who love to keep it comfy! You asked, we listened: the Mama by Aerie™ collection is here! Mama by Aerie™ is our first collection of tops and bras designed for new moms and moms-to-be. Our Aerie fam told us we needed it – and we agreed. So, after tons of research, wear…
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The "Oh Snap, I Forgot My Suit" Suit: Meet Your New Beach Backup

We’ve all been there. The car is packed, the playlist is blasting, and you’ve finally reached the water… only to realize your favorite bikini is still hanging on the shower rod at home. *Cue the dramatic sigh.* At Aerie, we’re all about making sure nothing gets between you and your best day in the water.…
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Your Bra FAQs, Answered!

Finding a bra you love should be empowering. That’s why we’re here with the deets on how to do it! https://www.youtube.com/watch?v=aSD3nfNPL_0 Q: What size bra am I? A: Finding your perfect bra size is a little different for bras than it is for tees and tanks—that’s why there are two more specific measurements used to…
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Aerie Real Foundation™ Grants $100K to Special Olympics

We're excited to announce that, for our eighth year, we're teaming up with Special Olympics through a $100k Aerie Real Foundation Signature Grant. Special Olympics is a non-profit that provides year-round sports training and athletic competition for children and adults with intellectual disabilities. https://youtu.be/jTMrX03laEs?si=OqMTGPd5-rUqEPW- This year we designed and donated the OFFLINE By Aerie x…
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Introducing OFFLINE by Aerie

We spoke with Designer Morgan C. and Associate Merchant Martha L. about the launch of our newest activewear collection, OFFLINE by Aerie. Read on below to see what makes OFFLINE different than your traditional activewear brand and what you can expect from the collection. What inspired the team to create OFFLINE? What does the name “OFFLINE”…
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Find your fit with the #AerieREAL Bra Guide!

We all know that finding the perfect bra can feel like trying to crack a secret code. With so many styles, shapes and sizes out there, how do you know which bra is the right fit for you? Whether you’re heading to a yoga class, glamming up for date night, or running errands, there is…
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Comfy and Cute Work-From-Home Outfits

The beauty of working from home is the flexibility it gives you – not just in your schedule, but in your wardrobe too! Whether you’re hopping on calls or tackling tasks with your coffee in hand, the right work-from-home outfits can help you feel productive and relaxed. Aerie has all the cozy, feel-good pieces you…
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Get to Know OFFLINE by Aerie® Fabrics

You should feel good in your activewear! The OFFLINE by Aerie® Collection is here to keep you comfortable and supported no matter where life takes you. Whether you’re hitting the gym and sweating it out or lounging on the couch, we’ve got your booty covered with best-in-class fabrics for every mood and activity. Real Me® Ultra-light &…
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Meet Realmakers: Our Aerie Creator Program

Are you a storyteller? We're excited to share our brand-new creator community, Realmakers, with the world. We're looking for content creators who love Aerie & build community by making content that feels 100% real. In Realmakers, your love for Aerie can open new doors & new perks! Join us here to be part of building…
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Effortless Summer Style: How to Pair Oversized Shirts with Shorts

When the temperatures rise, your wardrobe should feel lighter, looser, and a little more carefree. That’s where the oversized shirt and shorts combo comes in, a timeless summer pairing that blends comfort with effortless style. It’s the kind of outfit you can throw on in seconds but still feel put-together in, whether you’re heading to…
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We are REAL: The Aerie Mission

No retouching. Accepting beauty without revision was only the first step. We knew there was more. You told us you wanted to see REAL bodies and faces—even as the lingerie industry kept pushing unrealistic ideas. In 2014, we listened and took that step forward. We are proud that we chose to push this new path…
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New OFFLINE by Aerie Stores!

After opening our first-ever OFFLINE by Aerie store in CoolSprings Galleria, we’re opening more new OFFLINE by Aerie stories across the country this year! See if a store near you is on the list & come check out your new space. We hope to see you soon! At OFFLINE by Aerie stores, you’ll be met with a bright and airy layout,…
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Your Guide to Women’s Underwear: Find Your Perfect Fit

When it comes to feeling good in your clothes, it all starts with the right underwear. At Aerie, we know that the right pair of underwear can make all the difference, whether you’re rocking something laid-back or need a little extra for a night out. Learn more about these five essentials to help you find…
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Swimsuit Fits 101: Your Guide to Aerie Swim

Let’s dive in! Finding a swimsuit you love should feel empowering, not confusing. Aerie is here to help with so many swim fabrics, designs, and styles that you’ll feel GREAT in. Let’s talk about our swim fits and what makes each of them amazing for soaking up the sun. At a Glance The Tops: Scoop,…
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How to Care for Flowy & Lightweight Pants

When the temps rise, nothing beats the feel of flowy, lightweight pants. Think breezy wide-leg trousers, soft gauze shorts, and easy pull-ons that move with you. But those delicate, airy fabrics need a little extra love to stay looking their best. From washing tips to wrinkle prevention, here’s everything you need to know about summer…
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Undie fabric 101: Your underwear guide

Put a little love in your undie drawer! Our 4 new intimates collections – Superchill, SMOOTHEZ by Aerie®, your #1 fave Sunnie® and Showoff – all include comfy undies that match back to your favorite bras & bralettes. Aerie undies are here to keep you feeling good in your fave fits, prints and tried-and-true fabrics.…
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Aerie Supports It Gets Better

In celebration of Pride Month, we’re happy to announce that Aerie is continuing its support of It Gets Better! This year, we designed the Show Off Pride Mesh Bra Top and Superchill Cotton Pride Thong Underwear to celebrate Pride Month, and 100% of the purchase price of both items will go to It Gets Better.…
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New Aerie stores!

We’re opening (& revamping) new stores across the country this year. See if a store near you is on the list & come check out your new space! At every store, we'll have drinks, treats & freebies opening weekend to celebrate. See if your store is on the list & check back soon for new…
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Matching Sets: The Trend That Makes Getting Dressed Effortless

If getting dressed has started to feel more like a routine than a creative exercise, you’re not alone—and that’s exactly why matching sets are having such a moment. Easy, comfortable, and effortlessly put together, matching sets have become a go-to for everything from lounging at home to stepping out for coffee. They take the pressure…
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How To: Lavender Simple Syrup

We're taking the garden party trend to the next level! We've already given you an amazing floral focaccia recipe and now, we're making a colorful lavender simple syrup. Read on below to see how you can make this pretty syrup in just a few steps. Simple is an understatement! What you need 3 cups water…
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Leggings FAQs

We know your leggings are more than just clothing – they’re your go-to for lounging, lunging and living your best life. No matter what you're up to, keeping your leggings looking fresh and fabulous is key. Got questions about washing, drying or dealing with mysterious fuzzies? Check out our FAQs below to keep your fav…
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Skorts: The Staple We’re Wearing on Repeat

Somewhere between wanting to look cute and needing to feel comfortable, skorts step in and save the day. Equal parts skirt and shorts, they’re the kind of summer staple that makes getting dressed feel easy again. Whether you’re heading out for errands, packing for a weekend trip or planning outfits for long summer days, skorts…
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Ready for this? Your fave Real Soft® fabric now comes in swim! We talked to #AerieSWIM designers Ness M. and Kathryn L. for the deets on our newest and softest swim EVER.

What makes Real Soft® Swim special?

N & K: Real Soft® is our softest fabric that we have in Aerie swim. The fabric is super lightweight and drapey too! We are all in love with this fabric.

What styles does it come in?

N & K: We kept the styles very clean in this collection. It’s available in the scoop, hi-neck crop, cheeky bikini bottom, hipster bottom and our low armhole/hi-neck one piece. These styles are offered in a small beautiful color story consisting of black, a moody blue and our amazing show stopper Ciara Stripe print!

What’s your favorite part about Real Soft® Swim?

N & K: When we touched the fabric, we were in love! It feels so luxurious. It’s soft like butter! We also love the simplicity of the styling of this collection. We’re planning to wear both of the one pieces as a swimsuit and also with high-waisted jeans this summer!

Why do you think our girls will love it?

N & K: Everybody will love this collection because they are in different fits and stylings that will fit all girls. And most importantly, it’s so so soft, she just has to try it on and she’ll be in love!

2 responses to “REAL soft swim!”

[…] stylist’s fave new wardrobe essential? Sunnie Bandeau! The Real Soft® fabric you love now comes in unlined, underwire amazingness. Meet the best new strapless bra […]

You should bring these back. My sister and I would buy them in every color!

Introducing the NEW! Mama by Aerie™ Collection

The "Oh Snap, I Forgot My Suit" Suit: Meet Your New Beach Backup

Your Bra FAQs, Answered!

Aerie Real Foundation™ Grants $100K to Special Olympics

Introducing OFFLINE by Aerie

Find your fit with the #AerieREAL Bra Guide!

Comfy and Cute Work-From-Home Outfits

Get to Know OFFLINE by Aerie® Fabrics

Meet Realmakers: Our Aerie Creator Program

Effortless Summer Style: How to Pair Oversized Shirts with Shorts

We are REAL: The Aerie Mission

New OFFLINE by Aerie Stores!

Your Guide to Women’s Underwear: Find Your Perfect Fit

Swimsuit Fits 101: Your Guide to Aerie Swim

How to Care for Flowy & Lightweight Pants

Undie fabric 101: Your underwear guide

Aerie Supports It Gets Better

New Aerie stores!

Matching Sets: The Trend That Makes Getting Dressed Effortless

How To: Lavender Simple Syrup

Leggings FAQs

Skorts: The Staple We’re Wearing on Repeat