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Introducing the NEW! Mama by Aerie™ Collection

Calling all mamas who love to keep it comfy! You asked, we listened: the Mama by Aerie™ collection is here! Mama by Aerie™ is our first collection of tops and bras designed for new moms and moms-to-be. Our Aerie fam told us we needed it – and we agreed. So, after tons of research, wear…
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The "Oh Snap, I Forgot My Suit" Suit: Meet Your New Beach Backup

We’ve all been there. The car is packed, the playlist is blasting, and you’ve finally reached the water… only to realize your favorite bikini is still hanging on the shower rod at home. *Cue the dramatic sigh.* At Aerie, we’re all about making sure nothing gets between you and your best day in the water.…
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Your Bra FAQs, Answered!

Finding a bra you love should be empowering. That’s why we’re here with the deets on how to do it! https://www.youtube.com/watch?v=aSD3nfNPL_0 Q: What size bra am I? A: Finding your perfect bra size is a little different for bras than it is for tees and tanks—that’s why there are two more specific measurements used to…
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Aerie Real Foundation™ Grants $100K to Special Olympics

We're excited to announce that, for our eighth year, we're teaming up with Special Olympics through a $100k Aerie Real Foundation Signature Grant. Special Olympics is a non-profit that provides year-round sports training and athletic competition for children and adults with intellectual disabilities. https://youtu.be/jTMrX03laEs?si=OqMTGPd5-rUqEPW- This year we designed and donated the OFFLINE By Aerie x…
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Introducing OFFLINE by Aerie

We spoke with Designer Morgan C. and Associate Merchant Martha L. about the launch of our newest activewear collection, OFFLINE by Aerie. Read on below to see what makes OFFLINE different than your traditional activewear brand and what you can expect from the collection. What inspired the team to create OFFLINE? What does the name “OFFLINE”…
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Find your fit with the #AerieREAL Bra Guide!

We all know that finding the perfect bra can feel like trying to crack a secret code. With so many styles, shapes and sizes out there, how do you know which bra is the right fit for you? Whether you’re heading to a yoga class, glamming up for date night, or running errands, there is…
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Comfy and Cute Work-From-Home Outfits

The beauty of working from home is the flexibility it gives you – not just in your schedule, but in your wardrobe too! Whether you’re hopping on calls or tackling tasks with your coffee in hand, the right work-from-home outfits can help you feel productive and relaxed. Aerie has all the cozy, feel-good pieces you…
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Get to Know OFFLINE by Aerie® Fabrics

You should feel good in your activewear! The OFFLINE by Aerie® Collection is here to keep you comfortable and supported no matter where life takes you. Whether you’re hitting the gym and sweating it out or lounging on the couch, we’ve got your booty covered with best-in-class fabrics for every mood and activity. Real Me® Ultra-light &…
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Effortless Summer Style: How to Pair Oversized Shirts with Shorts

When the temperatures rise, your wardrobe should feel lighter, looser, and a little more carefree. That’s where the oversized shirt and shorts combo comes in, a timeless summer pairing that blends comfort with effortless style. It’s the kind of outfit you can throw on in seconds but still feel put-together in, whether you’re heading to…
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Meet Realmakers: Our Aerie Creator Program

Are you a storyteller? We're excited to share our brand-new creator community, Realmakers, with the world. We're looking for content creators who love Aerie & build community by making content that feels 100% real. In Realmakers, your love for Aerie can open new doors & new perks! Join us here to be part of building…
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Swimsuit Fits 101: Your Guide to Aerie Swim

Let’s dive in! Finding a swimsuit you love should feel empowering, not confusing. Aerie is here to help with so many swim fabrics, designs, and styles that you’ll feel GREAT in. Let’s talk about our swim fits and what makes each of them amazing for soaking up the sun. At a Glance The Tops: Scoop,…
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We are REAL: The Aerie Mission

No retouching. Accepting beauty without revision was only the first step. We knew there was more. You told us you wanted to see REAL bodies and faces—even as the lingerie industry kept pushing unrealistic ideas. In 2014, we listened and took that step forward. We are proud that we chose to push this new path…
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Your Guide to Women’s Underwear: Find Your Perfect Fit

When it comes to feeling good in your clothes, it all starts with the right underwear. At Aerie, we know that the right pair of underwear can make all the difference, whether you’re rocking something laid-back or need a little extra for a night out. Learn more about these five essentials to help you find…
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New OFFLINE by Aerie Stores!

After opening our first-ever OFFLINE by Aerie store in CoolSprings Galleria, we’re opening more new OFFLINE by Aerie stories across the country this year! See if a store near you is on the list & come check out your new space. We hope to see you soon! At OFFLINE by Aerie stores, you’ll be met with a bright and airy layout,…
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How to Care for Flowy & Lightweight Pants

When the temps rise, nothing beats the feel of flowy, lightweight pants. Think breezy wide-leg trousers, soft gauze shorts, and easy pull-ons that move with you. But those delicate, airy fabrics need a little extra love to stay looking their best. From washing tips to wrinkle prevention, here’s everything you need to know about summer…
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Undie fabric 101: Your underwear guide

Put a little love in your undie drawer! Our 4 new intimates collections – Superchill, SMOOTHEZ by Aerie®, your #1 fave Sunnie® and Showoff – all include comfy undies that match back to your favorite bras & bralettes. Aerie undies are here to keep you feeling good in your fave fits, prints and tried-and-true fabrics.…
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Aerie Supports It Gets Better

In celebration of Pride Month, we’re happy to announce that Aerie is continuing its support of It Gets Better! This year, we designed the Show Off Pride Mesh Bra Top and Superchill Cotton Pride Thong Underwear to celebrate Pride Month, and 100% of the purchase price of both items will go to It Gets Better.…
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How to: Using your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best! https://youtu.be/kikJMJbeLp0 Before you start, make sure you’re in a lightly lined bra and a…
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New Aerie stores!

We’re opening (& revamping) new stores across the country this year. See if a store near you is on the list & come check out your new space! At every store, we'll have drinks, treats & freebies opening weekend to celebrate. See if your store is on the list & check back soon for new…
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Matching Sets: The Trend That Makes Getting Dressed Effortless

If getting dressed has started to feel more like a routine than a creative exercise, you’re not alone—and that’s exactly why matching sets are having such a moment. Easy, comfortable, and effortlessly put together, matching sets have become a go-to for everything from lounging at home to stepping out for coffee. They take the pressure…
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Lightweight Layers You Need This Summer

There’s summer dressing and then there’s smart summer dressing. The kind where you’re ready for iced coffee runs, over-air-conditioned offices, beach nights, road trips, and every “wait, why is it freezing in here?” moment in between. That’s where the right summer layer comes in. We’re talking easy throw-ons that feel light, look effortless, and work…
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Recycle your bra & love your world

It’s never been more important to make the planet a better place. See how you can help this Earth Day and EVERY day! All year long, we’re proud to partner with Free The Girls on a bra donation and recycling program. Every bra (any brand or style) that you donate in an Aerie store will help create…
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We’ve partnered with blogger & beauty enthusiast Zoe to bring you Zoella Beauty!

Alyson of The Beauty Vanity tells us how she uses her fave Zoella products to unwind after a long day. “As a beauty blogger, spa day is my favorite day of the week. It’s my “me” time where I get to relax, recharge, and pamper myself with products I love. To start, I like to set the mood with a candle and have a warm bath or shower. If I’m having a bath, I like to add something extra to make it special, like the Zoella Fizz Bar and the Zoella Soak Opera Bubble Bath & Shower Cream. There’s nothing like a warm and sudsy bath and these Zoella Beauty products smell SO good!”