National Straw Hat Day

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Introducing the NEW! Mama by Aerie™ Collection

Calling all mamas who love to keep it comfy! You asked, we listened: the Mama by Aerie™ collection is here! Mama by Aerie™ is our first collection of tops and bras designed for new moms and moms-to-be. Our Aerie fam told us we needed it – and we agreed. So, after tons of research, wear…
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The "Oh Snap, I Forgot My Suit" Suit: Meet Your New Beach Backup

We’ve all been there. The car is packed, the playlist is blasting, and you’ve finally reached the water… only to realize your favorite bikini is still hanging on the shower rod at home. *Cue the dramatic sigh.* At Aerie, we’re all about making sure nothing gets between you and your best day in the water.…
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Your Bra FAQs, Answered!

Finding a bra you love should be empowering. That’s why we’re here with the deets on how to do it! https://www.youtube.com/watch?v=aSD3nfNPL_0 Q: What size bra am I? A: Finding your perfect bra size is a little different for bras than it is for tees and tanks—that’s why there are two more specific measurements used to…
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Aerie Real Foundation™ Grants $100K to Special Olympics

We're excited to announce that, for our eighth year, we're teaming up with Special Olympics through a $100k Aerie Real Foundation Signature Grant. Special Olympics is a non-profit that provides year-round sports training and athletic competition for children and adults with intellectual disabilities. https://youtu.be/jTMrX03laEs?si=OqMTGPd5-rUqEPW- This year we designed and donated the OFFLINE By Aerie x…
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Introducing OFFLINE by Aerie

We spoke with Designer Morgan C. and Associate Merchant Martha L. about the launch of our newest activewear collection, OFFLINE by Aerie. Read on below to see what makes OFFLINE different than your traditional activewear brand and what you can expect from the collection. What inspired the team to create OFFLINE? What does the name “OFFLINE”…
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Aerie Supports It Gets Better

In celebration of Pride Month, we’re happy to announce that Aerie is continuing its support of It Gets Better! This year, we designed the Show Off Pride Mesh Bra Top and Superchill Cotton Pride Thong Underwear to celebrate Pride Month, and 100% of the purchase price of both items will go to It Gets Better.…
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Find your fit with the #AerieREAL Bra Guide!

We all know that finding the perfect bra can feel like trying to crack a secret code. With so many styles, shapes and sizes out there, how do you know which bra is the right fit for you? Whether you’re heading to a yoga class, glamming up for date night, or running errands, there is…
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Get to Know OFFLINE by Aerie® Fabrics

You should feel good in your activewear! The OFFLINE by Aerie® Collection is here to keep you comfortable and supported no matter where life takes you. Whether you’re hitting the gym and sweating it out or lounging on the couch, we’ve got your booty covered with best-in-class fabrics for every mood and activity. Real Me® Ultra-light &…
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Swimsuit Fits 101: Your Guide to Aerie Swim

Let’s dive in! Finding a swimsuit you love should feel empowering, not confusing. Aerie is here to help with so many swim fabrics, designs, and styles that you’ll feel GREAT in. Let’s talk about our swim fits and what makes each of them amazing for soaking up the sun. At a Glance The Tops: Scoop,…
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Comfy and Cute Work-From-Home Outfits

The beauty of working from home is the flexibility it gives you – not just in your schedule, but in your wardrobe too! Whether you’re hopping on calls or tackling tasks with your coffee in hand, the right work-from-home outfits can help you feel productive and relaxed. Aerie has all the cozy, feel-good pieces you…
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Effortless Summer Style: How to Pair Oversized Shirts with Shorts

When the temperatures rise, your wardrobe should feel lighter, looser, and a little more carefree. That’s where the oversized shirt and shorts combo comes in, a timeless summer pairing that blends comfort with effortless style. It’s the kind of outfit you can throw on in seconds but still feel put-together in, whether you’re heading to…
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Recycle your bra & love your world

It’s never been more important to make the planet a better place. See how you can help this Earth Day and EVERY day! All year long, we’re proud to partner with Free The Girls on a bra donation and recycling program. Every bra (any brand or style) that you donate in an Aerie store will help create…
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New OFFLINE by Aerie Stores!

After opening our first-ever OFFLINE by Aerie store in CoolSprings Galleria, we’re opening more new OFFLINE by Aerie stories across the country this year! See if a store near you is on the list & come check out your new space. We hope to see you soon! At OFFLINE by Aerie stores, you’ll be met with a bright and airy layout,…
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Undie fabric 101: Your underwear guide

Put a little love in your undie drawer! Our 4 new intimates collections – Superchill, SMOOTHEZ by Aerie®, your #1 fave Sunnie® and Showoff – all include comfy undies that match back to your favorite bras & bralettes. Aerie undies are here to keep you feeling good in your fave fits, prints and tried-and-true fabrics.…
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How to: Using your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best! https://youtu.be/kikJMJbeLp0 Before you start, make sure you’re in a lightly lined bra and a…
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How To: Lavender Simple Syrup

We're taking the garden party trend to the next level! We've already given you an amazing floral focaccia recipe and now, we're making a colorful lavender simple syrup. Read on below to see how you can make this pretty syrup in just a few steps. Simple is an understatement! What you need 3 cups water…
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Meet Realmakers: Our Aerie Creator Program

Are you a storyteller? We're excited to share our brand-new creator community, Realmakers, with the world. We're looking for content creators who love Aerie & build community by making content that feels 100% real. In Realmakers, your love for Aerie can open new doors & new perks! Join us here to be part of building…
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Rodeo & Western Outfit Ideas for Every Style

The western vibe is having a major moment right now and we are 100% here for it. Whether you’re heading to a rodeo, a major music festival, or just want to add some "coastal cowgirl" energy to your Tuesday, these looks are all about blending classic Americana with your own unique style. Think lived-in denim,…
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We are REAL: The Aerie Mission

No retouching. Accepting beauty without revision was only the first step. We knew there was more. You told us you wanted to see REAL bodies and faces—even as the lingerie industry kept pushing unrealistic ideas. In 2014, we listened and took that step forward. We are proud that we chose to push this new path…
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Your Guide to Women’s Underwear: Find Your Perfect Fit

When it comes to feeling good in your clothes, it all starts with the right underwear. At Aerie, we know that the right pair of underwear can make all the difference, whether you’re rocking something laid-back or need a little extra for a night out. Learn more about these five essentials to help you find…
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Matching Sets: The Trend That Makes Getting Dressed Effortless

If getting dressed has started to feel more like a routine than a creative exercise, you’re not alone—and that’s exactly why matching sets are having such a moment. Easy, comfortable, and effortlessly put together, matching sets have become a go-to for everything from lounging at home to stepping out for coffee. They take the pressure…
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How to Care for Flowy & Lightweight Pants

When the temps rise, nothing beats the feel of flowy, lightweight pants. Think breezy wide-leg trousers, soft gauze shorts, and easy pull-ons that move with you. But those delicate, airy fabrics need a little extra love to stay looking their best. From washing tips to wrinkle prevention, here’s everything you need to know about summer…
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If you’re anything like us, you’re hat obsessed. So when National Straw Hat Day rolls around, we go big.

If you’re going for a classic look, the Panama Hat is both crisp and clean. And if you’re more of a free-spirit, our Floppy Hat will mesh perfectly with your bohemian vibe. Either way, we’ve got you covered!

Blogger Alison from Ally Cog shares our love for all things hats by pairing one of our favorite styles with #AerieSWIM.

What Inspired Alison’s Look:
“I always prefer to keep things simple. By pairing slouchy boyfriend shorts with a knit tank I’m able to be comfortable and still feel cute. I also love that it lets the swimsuit be the statement piece! The color is bold, the crochet detail makes it anything but basic and the back gives it a hint of sexiness. And the hat totally ties everything together.” Get Alison’s Look: Panama Hat | Beach Tank | Crochet One-Piece | AEO Denim Rolled Boy Midi

Show us your favorite Aerie Swim with #AerieREAL or #AerieSWIM on Instagram and Twitter for a chance to be featured on our Style Gallery! xo

Introducing the NEW! Mama by Aerie™ Collection

The "Oh Snap, I Forgot My Suit" Suit: Meet Your New Beach Backup

Your Bra FAQs, Answered!

Aerie Real Foundation™ Grants $100K to Special Olympics

Introducing OFFLINE by Aerie

Aerie Supports It Gets Better

Find your fit with the #AerieREAL Bra Guide!

Get to Know OFFLINE by Aerie® Fabrics

Swimsuit Fits 101: Your Guide to Aerie Swim

Comfy and Cute Work-From-Home Outfits

Effortless Summer Style: How to Pair Oversized Shirts with Shorts

Recycle your bra & love your world

New OFFLINE by Aerie Stores!

Undie fabric 101: Your underwear guide

How to: Using your Aerie BFF (Best Fit Finder)

How To: Lavender Simple Syrup

Meet Realmakers: Our Aerie Creator Program

Rodeo & Western Outfit Ideas for Every Style

We are REAL: The Aerie Mission

Your Guide to Women’s Underwear: Find Your Perfect Fit

Matching Sets: The Trend That Makes Getting Dressed Effortless

How to Care for Flowy & Lightweight Pants